A Quarterback Who Faced a Setback
BJ Coleman is a former NFL quarterback turned healthcare CEO based in Chattanooga, Tennessee. He was drafted by the Green Bay Packers and played professional football before transitioning into the business world. His work in behavioral healthcare focuses on helping facilities improve outcomes, stabilize operations, and rebuild leadership teams.
He grew up in a disciplined household. His mother spent over thirty years in education, and his father coached his teams. He attended McCallie, then played at the University of Tennessee before transferring to UT Chattanooga, where he led the football program through a major turnaround. After the NFL, he worked in corporate sales before entering the healthcare sector. He later earned an MBA and now co-owns a working farm.
BJ is known for walking into broken systems and helping people find a way forward. As the Founder and CEO of Pivotal Health Partners, he works directly with behavioral health organizations to stabilize operations, strengthen leadership, and rebuild systems under pressure. His experience spans athletics, administration, entrepreneurship, and executive leadership. He mentors young athletes and rising business professionals—especially those navigating personal and professional hurdles after significant change.
BJ lives in Chattanooga with his family.